Semalt Study: SEO As An Integrated Digital Marketing Strategy

Online businesses require a presence on the internet. Otherwise, clients would visit their website only by mistake or sheer curiosity. The name used by a store, its logo and products provide information that can relate to customers for identification. Similar information is fundamental when it comes to laying information that creates web presence of the business. Optimized websites have information that is easy to pick, and many customers can find them with less effort.

The internet experiences over 13 billion monthly searches. The establishment of Search Engine Optimization (SEO) which is basically a website that is easy find serves as a key digital marketing strategy for the online business.

Through SEO, the business can drive its clients to its website to find what the site has for them there by increasing the company's revenue. This can be achieved when the firm finds a constant higher ranking in the Search Engine Result Page. Free advertising and Pay Per Click are some of the best methods recommended.

Andrew Dyhan, the Customer Success Manager of Semalt Digital Services, provides vital elements of integrated digital marketing strategy that every online business needs.

How SEO Works

SEO makes use of search engines whose purpose is to crawl, scan, store indexes and to make recoveries using algorithms as follows.

1. Keyword Density:

Repetition of a keyword increases the relevance of the particular web page.

2. Meta Tags:

Search engines utilize metadata of the HTML document as provided by Meta tags to evaluate the contentment.

3. Website Content:

Quality content that uses relevant keywords appeals more people and direct them to the site.

4. Inbound Links:

Hyperlinks on other websites referencing to the website give a higher ranking of the site for more traffic.

Information on indexing, crawling, Search Engine Algorithms, and retrieving provide a more insightful understanding of the SEO mechanism.


Crawlers or Spiders are software that browses the web systematically for indexing to provide faster and efficient pick of the information later by search engines. The crawler does not check for an update about the internet content on a daily basis, but it keeps memories and listing on searched, downloaded and visited places for faster processing by search engines.


The Spider creates a database of pages of the crawled content. The indexes which are basically the databases provide information about the websites and web pages browsed by the search engine. Retrieval of the content of an index is through keywords and related strings. The SEO must be correct if the search engine should understand the website.

Search Engine Algorithms

The Search Engine Algorithms consist of sets of unique formulas and rules that define the relevance of a web page. They have the ability to identify the genuine page or if the web content has useful information as needed by the user.


The final stage of the search process of SEO treated web page is a complicated process that involves an understanding of the searched content and matching it with relevant indexes and servers. In the end, the search engine retrieves a list of documents matching the keywords and string used.

The use of SEO, therefore, facilitate the availability of information of a particular website at the top of searches for the easy retrieval by a search engine. The SEO marketing strategy is very cost-efficient as it presents the visibility of the business doing e-commerce by manipulating the content of the web pages for search engines.